Personalization for e‑shops

AI e‑shop personalization paid only from orders

Customize.cz uses AI personalization to show every customer of your online store products chosen by their behaviour – in boxes on the site and in e‑mails. Hyperpersonalization: the content of boxes and e‑mails is assembled separately for each customer. Deployment needs no work from your IT team. You pay a commission on the orders the boxes demonstrably brought in.

Analysis, deployment and the first month free. Deploy via Google Tag Manager or a click‑through wizard, without your IT, in a matter of minutes.

Trusted by

  • Lékárna.cz
  • MojaLekáreň.sk
  • BS Com
  • Protec
  • Elixi

Results in numbers

  • +16 %on average higher order value with boxes
  • +18 %more products per order with boxes
  • +30 %conversion and upsell at Lékárna.cz

Source: Customize.cz case study. More in references

What Customize.cz does

Recommendation boxes

Related, alternative and personalized products on the homepage, category, product detail, basket, search and add‑to‑basket pop‑up.

More about recommendation boxes

Personalized e‑mail

XML feeds with products tailored to each recipient for your e‑mail tool: next‑purchase reminder, favourite products, top products and cross‑sell.

More about personalized e‑mail

Detailed customer behaviour statistics

What customers visit, where they leave the site, what they click. Impressions, clicks, conversions and revenue per box, category and product, PDF report. Connection to data warehouses.

More about the administration

A/B and MVT testing

Testing variants of boxes and e‑mails: A/B or multivariate (MVT) tests, evaluated by conversions.

How it works in four steps

  1. Send the feed

    Send us your product XML feed in the Heureka/Zbozi format. Optionally also an availability and a transaction feed.

  2. Add the script

    You choose the integration to fit your store: a JavaScript snippet in the template, Google Tag Manager, the REST API, or a point-and-click wizard that needs no IT work.

  3. We pick the products

    Customize.cz evaluates the visitor's behaviour in real time and picks products using the chosen logic (related, alternative, recently viewed, best‑selling, personal selection).

  4. The box renders

    The box renders in your template. Clicks and purchases are written to statistics, which the commission is calculated from.

Details: how it works

Manual pairing vs. Customize.cz

Manual product pairing compared with Customize.cz
Manual pairingCustomize.cz
Related and alternative products are paired by hand; the work grows with the number of products.Products are picked automatically from the feed by category, parameters, price and customer behaviour.
Paired products go stale: sold‑out items stay, new items are missing.The feed is imported regularly; the availability feed keeps stock and prices up to date.
Every customer sees the same offer.The selection differs by what the customer viewed, bought and has in the basket.
Needs a full‑time person or an agency.We set up the boxes; you manage them in the administration.

What our clients say

On the Lekarna.cz and Mojalekaren.sk platforms we use the solution from Customize, which helps us personalize content and increase revenue. We have tried other alternatives, but Customize has always delivered the best results. I recommend the service to other online stores too.

Ing. Miloš NovotnýMarketing manager, Lékárna.cz

More clients

What it costs

First month free

Commission on orders

No flat fee

You pay no flat fee, no charge per impression or click. You pay a commission on converted orders – orders that contain at least one product bought through our box. The commission is calculated a month in arrears from orders already paid.

  • Initial analysis and setup free of charge
  • We configure the boxes for you
  • First month of operation free
Pricing details

Who Customize.cz is for

Online stores with a wide range

Where pairing products by hand makes no sense.

Pharmacies and drugstores

And other segments with repeat purchases.

Catalogue portals

Services and portals where conversions happen.

Want to see how the boxes would look in your store?

We will prepare a no‑obligation demo using your own product range.