Frequently asked questions
Answers about deployment, results, pricing, data protection and the technical requirements of recommendation boxes and personalized e‑mail.
Is Customize.cz suitable for a small e‑shop?
Yes. The boxes work for small, medium and large online stores and handle high traffic. They also suit deal sites, travel agencies and other catalogue-based services where conversions happen.
How do I know the boxes deliver results?
In the administration you see impressions, clicks, converted orders and their value for every box. You pay commission only on those orders, so the result is visible directly in the list of converted orders. In the Customize.cz case study, the average order value with Customize.cz boxes is on average 16 % higher and the average number of products per order increased by 18 %.
Can we deploy without an IT department?
Yes. The connection works through a JavaScript snippet, Google Tag Manager, the REST API or a point-and-click wizard that needs no IT work. We configure the boxes, logics and templates.
What do you need from us at the start?
A product XML feed in the Heureka/Zboží format, a contact for your e‑shop administrator and an idea of where you want the boxes. Optionally an availability feed and a transaction feed.
How long does the launch take?
Connecting your store takes a few minutes. Launching takes up to 24 hours, because Customize.cz first has to download your products and transaction data.
How much does it cost?
A commission on converted orders. Analysis, deployment and the first month are free. No flat fee, no charge per impression or click.
What is a converted order?
An order containing at least one product that the customer added to the basket through a Customize.cz recommendation box.
What customer data do you process?
An anonymous visitor identifier, viewed and clicked products, basket contents, orders and, optionally, a customer identifier from your system or an e‑mail hash from the transaction feed. We do not process addresses or payment details. See the Privacy Policy for details.
How do you handle a customer's erasure request (GDPR)?
You have the customerDelete API at your disposal. Once called, the customer identifier is irreversibly anonymized.
Will the boxes slow down our e‑shop?
The script loads asynchronously and product selection runs on our infrastructure. Your e‑shop does not wait for the response. The box appears within milliseconds.
Will the boxes look like the rest of our e‑shop?
Yes. The box is rendered into your element using an HTML template that we set up to match your design.
Can we use the boxes if we render recommendations ourselves?
Yes. The Box API returns the settings and products, and the Logger API accepts impression, click, add-to-basket and order events.
Does it work for a Slovak or other language e‑shop?
Yes. Every e‑shop has its own feed, boxes and statistics; both a Czech and a Slovak version run today.
Does personalized e‑mail work with our e‑mail tool?
We deliver an XML feed with products per customer, by URL or over SFTP. The tool must be able to insert dynamic content based on the recipient ID. We will verify your specific tool beforehand.
Do you support A/B testing?
Yes. Variants of boxes and e‑mail can be compared with an A/B or multivariate (MVT) test and evaluated by conversions.
Can the statistics be connected to our data warehouse?
Yes, the data on customer behaviour and box performance can be connected to your data warehouse.
Related pages: Pricing, How it works, For developers and the Privacy policy. Did not find an answer? Write to us.
Did not find an answer?
Ask us. We are happy to advise on deploying on your online store.